How to sell your home in today’s real estate market

How to sell your home in today’s real estate market
By Karen Schaefer, Founder Simple Appeal, Inc.
www.SimpleAppeal.com
1-877-900-STAGE
Support@SimpleAppeal.com

Can you sell your home in today’s real estate market?  Yes! First of all, you must speak the language of your buyer.  Your marketing must be written in such a way that it does not just have the same information as every other house on the market, but rather, speaks the language of your potential buyer in order for you to sell your home.

For instance, if your potential buyer (assuming you have taken the time to carefully define your buyer) is a first time home buyer with 2 small children, you might want to assume that it is important you are close to day care, schools and community centers.  So, your marketing would need to reflect that so you can sell your home fast.

Instead of your marketing being all about the benefits of the home, it would be about the features of the neighborhood and the convenience of the community.

The next step would be to stage the home in such a way that it literally “speaks” to the new home buyer.  This may include new carpet, paint and a massive cleaning.  But you also need to “set the scene” so that your customer visualizes themselves and their family in that environment,that will sell your home faster than nearly anything else you can do.

This does not mean, bake cookies and hope for the best.  It means, take the time to find out who your buyer might be, define their interests and “make-up” and then create the home staging scenes according to what appeals directly to that customer.  Remember, today’s owner may not be tomorrow’s buyer.

Whether you are trying to sell on your own or with the assistance of a Real Estate Agent, you can embrace the fact that you have the ability to influence your buyer 100% by speaking their language in your marketing and then “setting the scene” for them to fall in love with your home thru effective Home Staging.  By following these steps, you are sure to sell your home in half the time at full market value.

For more information on Karen Schaefer, best selling author of ‘Love Sells; How to get every home buyer to fall in love with your house’ and her Proven Real Estate Marketing and Home Staging Selling Strategies, go to www.SimpleAppeal.com or pick up her book at www.LoveSellsBook.com

 

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